Web Site Evaluation

Companies are investing heavily in their web sites as a key point of contact with their customers. After a full analysis of site traffic, banner invitations or pop up invitations are placed on appropriate site pages. Access to the survey invitation and the length of the date collection period are adjusted to result in a representative sample of site visitors taking part in the research. Respondents are moved seamlessly to our server to complete the survey in a secure data collection and storage environment. Once the survey is completed, respondents are returned to the original location at the client site.

Web Site Evaluation areas include:

  • site profiling (including demographics and webographics of site visitors)
  • site design evaluation
  • new service concept testing
  • beta testing (active and non-active) of new site content, sections or tools
  • advertising rate support.


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