Data Mining Applications

Data mining can be applied to variety of data, whether generated internally or externally, and may be used for multiple applications such as:

  • Customer profitability analysis and forecasting
  • Customer segmentation analysis
  • Customer profiling and behavioral modeling (churners and defectors)
  • Understanding purchasing behavior of customers
  • Customer demand forecasting
  • Dynamic customer and/or prospect scoring
  • Channel distribution optimization
  • Call center and customer contacts management
  • Advertising and promotion campaign cost/benefit analysis
  • Building cross selling models
  • Credit risks assessment
  • Detecting credit card or insurance fraud
  • Predicting probable changes in financial markets
Choose Your Language Privacy Policy Site Map