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3rd Quarter 2009 U.S. Market Snapshot Series Report for Electric Handpieces

Report #: 090533-655

Date: 09/02/2009

Fees: $495.00 USD (site license)

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Overview:

The 3rd quarter 2009 edition of AFG Research’s U.S. Market Snapshot Series™ for Electric Handpieces provides an overview of the electric handpieces market. Based on data collected as part of AFG Research’s dental omnibus (OMNIDEN™) from 264 dentists across the US, this report will aid dental manufacturers in identifying their market share, awareness, favorability, perceived value for money as well as the equipment usage and purchase intentions among US dentists.

  • “In the United States, air-driven handpieces are still the handpiece of choice, although the use of electric handpieces has increased”, Handpieces and burs: the cutting edge, Dental Office, March 2009.

That being said, regarding some advantages offered by electric handpieces, a shift might operate towards them:

  • “Compared to electric handpieces, air-driven high-speed handpieces offer less power with a lower available torque, and are liable to stall or hesitate during use if increased force is applied or the bur meets a harder material. While it has been suggested that the higher torque of high-speed electric handpieces can result in an increase in tooth cracking or heating, a recent study found no evidence of this”, Handpieces and burs: the cutting edge, Dental Office, March 2009.
  • “Unlike air-driven handpieces, electric handpieces operate at a constant torque, avoiding the potential for reduced speeds and stalling when increased pressure is applied or when old restorations are being removed. It has been suggested that together with the high speed and high torque offered by the electric handpiece, these features result in more precise preparations and better-defined margins; however one study of Class I preparations…found that there were no statistical differences in either the specified basic preparation or refinement of the preparation (including well-defined cavosurface margin and flat, smooth walls”, Handpieces and burs: the cutting edge, Dental Office, March 2009.

Even if some key electric handpieces manufacturers are outperforming all their competitors regarding market share, when it comes to manufacturer favorability, two of the “top-3” companies are challenged by an outsider (manufacturer who does not belong to the “Top-3” in terms of market share).

Dental Equipment Covered:

  • Electric Handpieces

Research Focus:

  • Product usage and penetration among U.S. dental practices
  • Equipment purchase (and replacement) intentions among dentists
  • Equipment category / market growth rate
  • Market share by equipment brand / manufacturer
  • Equipment purchase intentions (by user groups)
  • Equipment manufacturer awareness among users and non-users
  • Equipment manufacturer favorability by brand / manufacturer
  • Perceived value for money by equipment brand / manufacturer

Manufacturers Covered:

  • A-dec
  • Anthogyr
  • Bien-Air
  • DentalEZ Group
  • Dentsply
  • J. Morita
  • KaVo Dental
  • Lares Research
  • Medidenta International
  • NSK America
  • Sirona Dental Systems
  • SPEE Corp

Regional Market Covered: USA

Data Collection Date: June 2009

Report Table of Contents:

  • Section 01: Research Overview (p.4)
  • Section 02: Research Methodology (p.6)
  • Section 03: Summary of Key Findings (p.8)
  • Section 04: Market Snapshot (p.11)
  • Product Usage (p.12)
  • Manufacturer Awareness (p.14)
  • Manufacturer Market Share (p.20)
  • Purchase Intentions (p.22)
  • Manufacturer Favorability (p.25)
  • Manufacturer Value for Money (p.27)
  • Appendix I: Market Share Definition (p.30)
  • Appendix II: AFG Research Contact Information (p.32)

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DTA Members Discount:

Dental Trade Alliance (DTA)

 AFG Research is a member of the Dental Trade Alliance (DTA)

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