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1st Quarter 2011 U.S. Market Snapshot Series Report for Consumer Dental and Oral Healthcare Products

Report #: 110233-102

Date: 04/07/2011

Fees: $2,995 USD (site license) or subscription-based

Ordering the report: please inquire at publications@afg-research.com

 

Overview:

The 1st quarter 2011 edition of AFG Research’s U.S. Market Snapshot Series™ report for Consumer Dental and Oral Healthcare Products provides an overview of the recommendations made by U.S. dentists to patients regarding multiple oral healthcare products and brands including: rechargeable / electric and battery-powered toothbrushes, manual toothbrushes, dental floss, interdental cleaners, toothpastes, over-the-counter fluoride mouthwashes, take-home bleaching / whitening kits, xylitol, dry mouth oral moisturizers and denture cleansers. 

Based on data collected as part of AFG Research’s dental omnibus survey (OMNIDEN™) from 200 dentists (general practitioners and orthodontists) across the U.S., this report will aid dental manufacturers in: a) identifying the relative importance of recommendations made by dentists regarding various consumer oral healthcare product categories (e.g., rechargeable / electric and battery-powered toothbrush, take home bleaching / whitening kit, toothpaste, etc.), b) measuring the share of recommendations for oral healthcare product brands and c) assessing their overall image and reputation among U.S. dentists and orthodontists.

Dental Product Categories Covered:

  • Rechargeable / electric and battery-powered toothbrush
  • Manual toothbrush
  • Dental floss
  • Interdental cleaner
  • Toothpaste
  • Fluoride mouthwash
  • Take home bleaching / whitening kit
  • Xylitol
  • Dry mouth oral moisturizer
  • Denture cleanser

Research Focus:

  • Consumer dental and oral healthcare products recommended among U.S. general and orthodontic practices (10 main product categories)
  • Consumer dental and oral healthcare brands recommended (aided / unaided brand and manufacturer recommendations):
    • Rechargeable / electric and battery-powered toothbrush
    • Manual toothbrush
    • Take home bleaching / whitening kit
    • Toothpaste

Manufacturers Covered:

  • Rechargeable / electric and battery-powered toothbrush:
    • Dr. Barmans
    • Hydrabrush Express
    • Interplak
    • Oral B
    • Panasonic
    • Rota-dent by Zila Pharmaceuticals
    • Sonicare by Philips
    • Spinbrush by Crest
    • Tooth tunes
    • Ultreo
    • Waterpik
  • Manual toothbrush:
    • 2-in-1
    • Access Toothbrush
    • Aquafresh
    • Benedent Benefit
    • Biotene
    • Colgate
    • Crest
    • Dental Elite
    • Dr. Barmans
    • Dr. Collins
    • Dr. Fresh
    • Elgydium
    • GUM by Butler
    • Hager
    • Mentadent
    • Oral B
    • Preserve
    • Radius
    • Reach
    • Sensodyne
    • Silver Care Plus
    • Sportzdent
    • Supersmile
    • TePe
    • Wisdom Oral Care
  • Toothpaste:
    • AP-24
    • Aquafresh
    • Arm and Hammer
    • Breath Rx
    • GUM by Butler
    • Colgate
    • Crest
    • Elgydium
    • Mentadent
    • Opalescence
    • Orajel
    • Pepsodent
    • Rembrandt
    • Sapphire
    • Sensodyne
    • Supersmile
    • Viadent
    • Weleda
  • Take home bleaching / whitening kit:
    • All White Bleaching Kit
    • AP-24
    • Aquafresh
    • Arm and Hammer
    • Aspire
    • BriteSmile
    • Crest
    • Day White / NiteWhite
    • Dr. Collins
    • Fluorescent
    • Forté™
    • GC TiON
    • Gel-White DP
    • Karisma
    • KöR at-home
    • Lumibrite
    • Lustredent
    • Mirawhite Pro
    • Nu Radiance® Duet™
    • Nupro
    • Opalescence Tres White
    • Oxydent
    • Oxyfresh Whitening Gel
    • Perfecta
    • Platinum
    • Pola Day / Night
    • Rembrandt
    • SheerWhite!
    • Stark White
    • Stay Bright Plus
    • SuperSmile
    • TheraBrite
    • Vari-Shade
    • VivaStyle
    • White and Brite
    • Whitening Stain Remover Swabs
    • Xantia
    • Zoom!

Regional Market Covered: USA

Data Collection Date: March 2011

Report and Data Availability:

  • Online report available using name-based account (iCharts-based)
  • 50 key charts presented by key topics (number of recommendations by consumer oral healthcare product category, brands recommended, most recommended brand, brands tried personally)
  • 30 interactive key charts with filtering capabilities (census region, dental practice size, etc.)
  • Summary of key findings and executive summary
  • Cross-tabulation of survey results by multiple classification questions (MS Excel)
  • Downloadable report (MS PowerPoint)

Information on Report License:

  • Site License: This license allows for use of the report by an unlimited number of people within the same enterprise location. Each of these people may use the report on any computer, and may print out the report, but may not share the report (or any information contained therein) with any person or persons outside of the enterprise location. Customers who infringe these license terms are liable for a Global Site license fee.
  • Global Site License: This license allows for use of the report by an unlimited number of people within the same enterprise worldwide. Each of these people may use the report on any computer, and may print out the report, but may not share the report (or any information contained therein) with any other person or persons outside of the enterprise. Please contact us for details.

DTA Members Discount:

Dental Trade Alliance (DTA)

AFG Research is a member of the Dental Trade Alliance (DTA)

Any organization which is currently a member of the Dental Trade Alliance (DTA) is eligible to an additional discount on the report license fees. Please request your coupon code if applicable.

Additional Questions:

Please contact us should you have any questions regarding our market research reports or require assistance in placing an order.

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